‘As I am’ the new SS21 campaign and the company’s new segmentation of collections
GIGI studios bring a new collection for SS21 whilst also creating segmentation between the various divisions of eyewear. The 4 collections are titled VANGUARD, ICONS, MEN and LAB. Alongside the subcategories within the brand, GIGI studios decided to kick off the SS21 collection ‘As I am’ with a campaign that is a tribute to each person’s unique identity. ‘As I am’ celebrates the individuality amongst us and unleashes the pinnacle of self-expression through creativity.
The launch hosted an array of 34 models, showcasing the newest in optical and sun eyewear. The Vanguard division is a feminine collection in which shapes stand out from the crowd. Layering style and sophistication whilst keeping the brand creative streak at the forefront. 12 models from VANGUARD are being presented, 6 in optical and 6 in sun.
ICONS works with its name, specifically aimed at the most iconic designs and shapes in which unisex and women can extend their individual styles. GIGI Studios MEN is also extending its collection, with 12 new designs, 8 in optical and 4 in sun. Finally, the GIGI Studios LAB
Written by Adam Peter Hicks for Client Magazine