Scotch & Soda SS18 Campaign, On Location in Jordan

The latest brand campaign from Scotch & Soda’s ‘From Amsterdam, From Everywhere’ series, launches their Spring/Summer 2018 collection with models Wouter Peelen & Damaris Goddrie. The campaign was photographed and was filmed on location in the stunning landscape of Jordan in Western Asia and plays homage to all free-thinking wanderers who are drawn to explore ‘everywhere’.

“It’s a story of both world discovery and self-discovery – about how far you’d go and what risks you’d take to do things differently and choose your own way”
– Marlou van Engelen, Creative Director of Scotch & Soda

The team headed off the main tourist tracks to hand-pick each location in Jordan to colour match the brand’s colour palette, which was inspired by the transforming lights of day. Jordan’s iconic red Wadi Rum desert, the breathtaking yellow hue of the wind-carved canyons and the Dead Sea’s salt-white shores all served as inspiration and ideal backdrops.

Fashion and landscape photographer Elisabeth Toll was commissioned for a second campaign whilst a series of short films were produced by Amsterdam based film company, Matemade. Scotch & Soda wish to provoke the dreamer in us, the explorer. Using voiceover questions, they dare us to imagine where ‘everywhere’ could lead; asking how far we’d do to get there.