Based in Helsinki, Finland, Rens has officially now launched its initial line of sneakers on Kickstarter after two years of careful design and product planning work. The shoes are created from innovative, forward-thinking materials – coffee and recycled plastic. These are manipulated in such a way to produce a shoe that is breathable, waterproof and sustainable.
Recycled plastic is used to make a waterproof membrane that’s watertight yet breathable, and a knit material that is lightweight and stretchy, while still giving real support. “It doesn’t feel like an aqua-sock; it feels like a real shoe.” Each shoe contains the equivalent of 6 plastic water bottles. The entire upper is made from recycled materials, and eventually the sole will be too. As co-founder Jesse Tran explains below:
“The sole is currently made from condensed EVA (Ethylene-vinyl acetate). However, we’ve successfully developed a new sole (midsole and outsole) made from Recycled EVA (from other shoes’ soles) instead of Virgin EVA. This new sole will be implemented in the next version of Rens since the schedule is too tight for us to implement it now in this first production run.”
Rens originals sneakers come in 8 colours. They are vegan, unisex, hand-washable, and have a 1-year warranty. You can learn more on Kickstarter, where prices are 40% reduced until the campaign ends.