oki-ni was founded in 2001 and whilst it is now a market-leader in e-commerce, notorious for it’s luxury style collaborations, the original concept was a gallery space that included a store, located at Savile Row. For their first STYLED feature of the year, they explore the original concept of a simple, organic space allowing an uncomplicated view of the luxurious collection pieces.
For SS/14, their collaborations with the worlds leading designers sees an emphasis on fine tailoring and contemporary prints with designers including Raf Simons, Jil Sander, Maison Martin Margiela and Christopher Raeburn. For more images and to shop, visit oki-ni STYLED: Some Simple Utility
Photography and Art Direction: oki-ni
Set Design: Julia Dias
Hair: Joshua Gibson at Sassoon using Sassoon Professional
Model: Yannick Abrath at SUPA Model Mgmt
Written by Ian Cole, Editor-in-Chief