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Buttoning Up the top button of your shirt is something that’s been the modus operandi with Ben Sherman shirts since 1963

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Ben Sherman and Fresh Britain have collaborated on a trilogy of films that document three disciplines that many men use on a daily basis; preparation, ritual and respect. In this first film, the day to day routine of George, a Senior Officer in the British Special Forces is documented and looks at how the notion of ‘Buttoning Up’ has influenced his everyday life. The trilogy of films will launch in September and have been created to coincide with the launch Ben Sherman’s AW14 campaign: The Original Button Up Since 1963.