The world-renowned Swarovski Optik has announced a wonderous new partnership with 18-year-old environmental activist, Dr. Mya-Rose Craig. Otherwise known as ‘Birdgirl’, Craig’s activism and ornithology work include her creation, the non-profit organization named Black2nature which encourages visibly ethnic minorities to connect with one another and help create a greener world. With the importance of nature being at the forefront of both Swarovski Optik’s and Craig’s philosophy, the partners have created an incredibly powerful message.
Peter Antoniou, UK Sales Manager for SWAROVSKI OPTIK said, “It is a great honor to have Dr. Mya-Rose join us at SWAROVSKI OPTIK as an Opinion Leader. Mya-Rose is a passionate advocate of values that are at the core of the company, such as conservationism and helping people from all backgrounds to enjoy and connect with nature, and we are looking forward to working closely with Mya-Rose this year.”
“SWAROVSKI OPTIK’s passion and focus on protecting nature and wildlife is something that aligns with my own values, and the exceptional quality of their products enhance any wildlife viewing experience. I am proud to partner with SWAROVSKI OPTIK and to help spread awareness of the importance of being outdoors and connecting with nature, as well as ways nature enthusiasts can closely engage with wildlife.” – Dr. Mya-Rose Craig
‘The world belongs to those who can see beauty.’
To find out more about either partner, click the link below.
Written by Adam Peter Hicks for Client Magazine