Chloé Rose first launched her collection Chloé Rose Swimwear in glamorous Santa Monica back in 2011. As a graduate of the Fashion Institute of Design and Merchandising, Chloé was obsessed with detail and her desire to launch a swim brand that reflected her adventurous personality.
When she started out, like many entrepreneurs, she worked day and night whilst focussing on little else. From a small kiosk by the beach, she worked 7 days a week 11am-9pm. She knew she had a winning brand and nothing would stand in her way.
The collection and visuals are indeed representative of Chloé’s personality – exciting, audacious, sexy and appealing to beach babes from coast to coast. The vibrant colours and cheeky cuts are designed to accentuate the female form and for confident young women to celebrate life and enjoy the party. As importantly, they are made from fine quality fabrics, stylish and contemporary.
Visiting the West Coast beaches? Look out for Chloé Rose in her 1973 Volkswagen Bikini Bus, doing what she does best!