In opposition to negative actions from certain political leaders, Diesel recently launched their campaign #MAKELOVENOTWALLS, with a film directed by David LaChapelle, styled by the brands’ creative director Nicola Formichetti.
“At Diesel, we have a strong position against hate and more than ever we want the world to know that,” explains Artistic Director Nicola Formichetti. “Love and togetherness is crucial in creating a society we all want to live in, and the future we all deserve.”
Diesel’s vision is to “Tear down these walls showing that a brighter and exciting tomorrow is possible. #makelovenotwalls is about tearing down the mental and physical walls that separate us, and let all sides come together in the name of unity and love. This happens in a crucial historical moment, where hate, walls and fear seem to prevail.”
With a clear commitment to diversity, LaChapelle & Formichetti have worked with Anomaly Amsterdam who have developed a communication platform.
“From our David LaChapelle campaign featuring two sailors kissing in 1995 until now, Diesel has always and will continue to push boundaries. We need to have the balls to break down barriers in a moment where fear is making the world divided with more walls.” says Renzo Rosso, Diesel’s founder.
The film features ballet dancer Sergei Polunin and the soundtrack is Danish singer Alex Vargas‘ “Higher Love” described by Diesel as “A positive anthem.”
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