American sports brand Russell Athletic has teamed up with the cool Russian streetwear label RASSVET for a SS19 capsule collection.
For the collaboration, Russel Athletic designs have been reinterpreted with recognisable RASSVET shapes and aesthetic disruption, such oversized shorts and reversible coach jackets. The collection shows a cooler twist that represents both brands’ core, heritage, quality and edgy design.
Founded in 2016 by Gosha Rubchinskiy and his pro-skate friend Tolia Titaev, PACCBET (pronounced: RASSVET) represents the new Russian generations as seen through the eyes of young people. Their minimal yet eccentric concept manages to describe the new young fashion, art, skateboarding and music scene arising in Russia.
The word RASSVET, meaning “sunrise”, illustrates a community of likeminded Muscovites which common desire is to highlight a new dawn in Russian youth culture.