“No sleep in Tokyo” is the title of the GUNTHER PARIS AW21 fashion film which was directed by Anthelme Dubois and features original music by NEUF Artist Lab.
Showcasing garments through theatre and artistry, ‘’No sleep in Tokyo” draws its inspiration from the day to night contrast of the Japanese capital. The film celebrates minimalism within the city whilst also focussing on the exciting nightlife. Providing the idea of order, formality, and discipline during daylight, and the juxtaposing atmospheric night.
For one night in Tokyo, a young man who struggles to find sleep switches to an alternative reality. During his journey in a chimerical Tokyo, he meets various characters who take him on an extraordinary adventure. With psychedelic projections, a night ride in a Takushi, and the appearance of giants in the Kaiju style, the film includes a series of playlets that refer to ancient and modern Tokyo culture. Coming back to reality or staying in this parallel universe? The nighthawk will have to make a choice. Night falls in the land of the Rising Sun. Order and calm are about to give way to decadence and extravagance. Light has faded into darkness and sizzling neon lights are now flooding a fluorescent Tokyo. While sobriety plunges into euphoria, reality takes on the appearance of pixels, and the city tips over into another dimension.’
Naomi Gunther’s inspiration came from a trip to the Japanese city. Fascinated by the elements surrounding, Gunther’s idea combines traditional elegance with modern form. Hints of vibrancy incorporating fluorescent velcro strips, silver GUNTHER patches, and siliconized neon strips into the designs. References of the 80’s wave of cyberpunk with the attention paid to textures and materials are important for the brand which is Made in Paris: recycled cashmere and wool, organic cotton, vegetable ivory buttons are among the fabrics and supplies honoured this season. For this collection, GUNTHER is also collaborating with Japanese artist Yoshinori Tanaka – EXCALIBUR – (represented by the gallery Paris Tokyo) on two exclusive illustrations used as patterns and linings. Drawings of an animated, modern and pixelated Tokyo.
Written by Adam Peter Hicks for Client Magazine