At Client, we have been a fan of British designer Daniel Fletcher for some time so it was exciting to see his debut collection for Fiorucci Men come to fruition. After looking through Fiorucci’s archives, Fletcher found original sketches, denim handpainted by Keith Haring and personal artefacts owned by Elio Fiorucci.
“I think it’s every designer’s dream to go into a brand with an archive this rich and be able to use it to create something new. Fiorucci is not just about fashion, it’s about music and art and there’s a spirit that is unlike any other brand that makes it so special. For me, Fiorucci is a party brand and I wanted to capture some of that magic. This mix of silhouette, colour palette and references shouldn’t necessarily work together but somehow do in a strange, wonderful melting pot that frames my first collection for Fiorucci.” – Daniel Fletcher
Leading him to Fiorucci’s disco past, he also took inspiration from London’s club scene and some essence of New York nightlife in the 1970s (what a mix), producing a collection that ‘evokes a hedonistic melting pot of sex, music and expression.’ The casting is on point with Matthew Rahill at Supa Model Mgmt in London styled brilliantly by Ben Schofield and the whole concept is captured perfectly by Antonio Mingot.
The AW20 collection comprises of garments produced with core cotton and denim with racing overalls modernised with a really cool contemporary silhouette. Expect satin motif’s on bomber jackets and stitched ‘bang’ motif shirts.
For the first time, Fletcher also introduces tailoring to the collections with flared wool trousers, a flash mustard tuxedo jacket and checked overcoats that a really cool Dr Who would be proud to wear! This is a really strong debut for Fletcher, that will have wide appeal on the global club scene.
PHOTOGRAPHY – Antonio Mingot
STYLING – Ben Schofield
HAIR – Jose Quijano
MAKEUP – Bobana Parojcic
SET – Chloe Solomon
WORDS – Naomi Pike
MODEL – Matty Rahill at Supa Model Mgmt
