Saudi designer Aljawharah (Sadeem) Alshehail launched Sadeem with a steady hand focussed on ethical fashion – producing collectable, high-end tailored garments for women. For the new collection titled ADWAAB is inspired by moving forward whilst staying connected to the past.
ADWAAB is a contemporary collection that features three statement colours – red, black and white. Pieces feature elegant silhouettes and geometrical shapes that complement the figure. The designs are a unique take on the motifs found in native folklore, architecture and jewellery.
“The lines and colours are a reflection of my roots and aspirations for a bright and empowered future.”
Carefully selected fabrics including silk are chosen to encourage movement and confidence in the body. Whilst very sensitive and rich, the contrast of the bold colours and geometric shapes encourage a very independent look for spirited women.