Henri Lloyd, now celebrating 50 years of design and innovation recently unveiled their AW/13 campaign. The imagery features the powerful landscape photography of David Cooper, shot in the Shetland Islands. Whilst fashion photographer Steve Harries shot the model/fashion images, pasted over the wild coastal images of Cooper, reflecting Henri Lloyd’s Marine heritage.
Craig Prest, Creative Director of Henri Lloyd states that, “The aim behind the new campaign was to showcase our 50 year heritage as ‘the original British sailing brand’ whilst demonstrating our pioneering spirit for original design, quality and modernity. Working with ODD enabled us to maintain our no compromise approach for quality, whilst exploring a more contemporary approach to the creative. What we ended up producing supports our vision for the future, which is to stand firmly behind our heritage and values by offering a modern and relevant communication platform.”
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