Scotch & Soda launch their first global campaign from Amsterdam, with photography by Emma Summerton and styling by Ondine Azoulay. Amongst the impressive cast of models featuring in the campaign and video are Amsterdam-born Imaan Hammam and boyfriend Naleye Junior, Ellen de Weer (Belgian), Laura Julie (Danish), Ryad Slimani (French) and Ryan Keating.

 Scotch & Soda Chief Marketing Officer Adam Kakembo, says “The ‘From Amsterdam, From Everywhere.’ campaign marks a striking kick-off to a series of global brand initiatives to get more people to know and love the brand.

 Donatien Souriau, Managing Director of the brand’s advertising agency Publicis 133, adds “There is something quite unique about the Scotch & Soda approach; a blend of curiosity, irreverence and optimism that actually seems to come from being from Amsterdam. We wanted to show this poetic mix in each

Photography Emma Summerton
Styling Ondine Azoulay
Make-up & Hair Stylists Eva Copper & Suzanne Verberk
Set designer Gillian O’Brien
Casting Imaan Hammam, Naleye Junior, Ellen de Weer, Laura Julie, Ryad Slimani, Ryan Keating

below: behind the scenes