Legendary Art Director Franck Durand and Design Director Pablo Coppola are behind the wondrous and colourful Bally AW/16 Campaign, photographed by Jack Davison and styled by Jonathan Kaye. Set design by Andrea Cellerino The aim was to capture the “vibe and eccentricity of an artist’s studio in the 1970s”.

The first class casting features Finnlay Davis at Elite London, Guinevere Van Seenus at Elite Paris, Ina Maribo Jensen at Scoop, Julie Hoomans at Storm, Max Barczak at PRM, Nicole Atieno at Wilhelmina London, Thibaud Charon at 16Men Paris and Wang Chenming at IMG London

Coppola sums it up nicely; the shots are “unified in their spirit, which exemplifies the current mood at Bally for the season and beyond”.